Please join us on Tuesday, November 10th as the Sacramento Press Club Freelance Committee presents: 

Best Practices: Digital Campaigns

Learn how to write and manage proactive, outbound Email Marketing - an important, key component of any communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email newsletter creation with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more !

The workshop will help you to:
* Reach more people with your message
* Create email campaigns that get results
* Get your emails opened and read
* Write compelling subject lines and copy
* Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ...)

Where: The Sacramento Bee Hive, 2131 Q Street, across the street from the main Bee entrance.

When: Tuesday, November 10th at 6 p.m.

RSVP: This is a free event! Please RSVP to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .